TikTok has flipped the script on the music industry, and everyone from artists to analysts and even marketing bosses at the top labels are trying to catch up.
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The Water Wave collective aims to serve as a beacon and resource for Minnesota hip-hop artists - like Mati, a rising Minneapolis rapper who's still a student at the University of Minnesota.
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Reload.it has been working towards its goal of making a safe space for femme DJs in Minneapolis through weekly DJ workshops held in the Northrup King Building in northeast Minneapolis, in-person artist events, and social media outreach.
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In a biweekly series of features, we’re inviting Minnesota artists to introduce themselves to our audience. Today: Xina, a singer and dancer with a spiritual approach to making music.
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